Our Story

Founded in 1979 in the heart of Giza — the valley of the pyramids and sphinx at Nazlet El Samman

 

Phiale Jewellery Bazaar is a fourth-generation family business devoted to authentic Egyptian artistry.

Our showroom is dedicated to the legacy of ancient Egyptian civilization, offering collections that range from meaningful souvenirs to museum-quality replicas. Right beside the showroom, our factory allows visitors to witness the magic of craftsmanship firsthand — from handmade cartouches and amulets to vibrant turquoise and coral beads in stunning shades.

Since the 1970s, we have proudly shipped worldwide — to the USA, Canada, Australia, Europe, and Japan — sharing Egypt’s treasures across continents. Every piece is genuine, made in Egypt by talented artists, and accompanied by a stamped certificate of authenticity. Our gold collection is crafted exclusively in 18 karats, ensuring timeless elegance and value.

Our Mission

Dedicated to preserving Egypt’s heritage through jewellery, We create and delivers genuine handcrafted pieces that embody artistry, authenticity, and cultural legacy, while making these treasures accessible to customers across the globe.

Our Vision

To be the world’s leading destination for authentic Egyptian jewellery and artefacts, preserving the artistry of our ancestors while inspiring future generations with timeless designs.

Happy Customer

every piece is crafted to bring joy and meaning to its owner. we ensure that each customer leaves with a treasure that reflects Egypt’s timeless artistry.

Free Shipping

We proudly ship to the USA, Canada, Australia, Europe, and Japan — with free shipping on orders above $100

Made With Love

Every creation is handmade in Egypt by skilled artists who pour dedication and care into their craft. From 18-karat gold collections to museum-quality replicas, each piece carries the love of tradition and the guarantee of authenticity.

The Leader Board Of Our Company

Khattab

Founder/CEO

Ahmed

Sales Director

Moustafa

Manager

Mohamed

Product Manager
Alukas is my favourite store
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Donald Duclk
Beautiful products
Beautiful clothes. I always get complements. Good quality and items wash well. products and designs and such great.
- Niamh Oxley
Lovely products
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Mary Green
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